London's Persian Bakery

First opened in 1978, Assal has been serving Londoners delicious Persian pastries, biscuits and sweets. Not to mention our perfect Persian Ice Creams and our specially blended tea.

You'll find Assal in the beautiful Connaught Village, which is full of shops, restaurants and cafés. Come and say hello!

Deliveries or Pick-Ups

Experience Effortless Luxury with Our Premium Subscription Service. Designed for the refined taste, we deliver our specially blended tea and our hand selected mixed nuts

Delivery Orders

Buy Now

Order your favourite items to pick up. We have a wide range of pastries, biscuit and ice creams, all made by our very own Persian baker. We also have a selection of groceries, pickles and caviar.

Pick up Order

- Final Sale -

Get 30% Off

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