London's Persian Bakery
First opened in 1978, Assal has been serving Londoners delicious Persian pastries, biscuits and sweets. Not to mention our perfect Persian Ice Creams and our specially blended tea.
You'll find Assal in the beautiful Connaught Village, which is full of shops, restaurants and cafés. Come and say hello!
About Us
Quality Cuisine & Impeccable Service
We founded Assal with the idea of bringing our family's’ best recipes to the forefront of the local San Francisco real food movement. We specialize in using farm fresh ingredients and old fashioned techniques to create home cooked meals that are delicious, healthful and oh so satisfying.
As private chefs, we can be hired to cater family meals and intimate events. We pool our resources to create awesome meals for medium to large size private and corporate events. Call us today to see what we can do for you.
Reese Whiteman
General Manager
Jamie Lane
Founder
Max Johnson
Executive Chef